Cupra has pulled the wraps off its bold new Tindaya showcar at the IAA Mobility 2025 in Munich, showcasing a futuristic vision that blends design, technology, and emotion. The project took 15 months of experimentation and innovation, serving as a creative lab that will influence the brand’s future models.
The Tindaya is built around three core concepts: Origins, Alive, and Transformation.
- Origins: Cupra designers embraced the philosophy of “No drivers, no Cupra.” The car features opposing saloon-style doors that open up the entire cabin, with every element oriented towards the driver. Inspired by analogue purity, the concept aims to intensify driving emotions – what the brand calls “Cupra 2.0.”
- Alive: At the heart of the interior sits a striking glass prism that reacts with light and sound, offering three different interactive experiences. Advanced 3D touch technology, illuminated bucket seats, and parametric textures further enhance the sense of a “living” machine.
- Transformation: Nothing in the Tindaya is static. Exterior colors shift from front to rear, wheels change appearance depending on the viewing angle, and surfaces evolve with movement, creating a dynamic and ever-changing design language.
- For Cupra, the Tindaya isn’t just a showpiece but a milestone in its design journey. The learnings from this project, from materials to user interaction, are expected to shape the brand’s upcoming road cars.
- With its mix of daring aesthetics, emotional technology, and immersive interactivity, the Cupra Tindaya reflects a brand unafraid to push boundaries – and gives a glimpse of how future Cupra models may blur the lines between car and art.
